We Help Residential Roofers Add $50k/Month in Retail Revenue Without Chasing Storms.
Stop overpaying for shared leads. We build your 'Client Acquisition Engine' using Meta Ads and the Anti-Chuck Strategy.
We speak your language and integrate with your systems.
Pilot Program Agreement
Risk-Reversed Customer Acquisition System
- Verified Homeowner in your service area.
- Inspectable Roof (Not a repair/patch job under $500).
- Retail Intent (Needs a roof, willing to pay/finance—not solely fishing for insurance claims).
- Exclusive: Sent only to you, never shared.
- The "Walk Away" Clause: If I don't deliver 15 qualified leads in 30 days, we part ways. You keep the leads, you keep the system, you owe me nothing.
- The Success Clause: If I do deliver, we move to a flat-rate retainer of $2,000/month. No revenue sharing. No percent-of-spend games.
- The Budget: You pay Google/Meta directly. You keep control. (Minimum ad spend of $1,500 is required to validate this guarantee).
- Your Commitment: You agree to let our AI Inside Sales Agent text leads within 1 minute to book the inspection. (I can't control your sales team, but I can control the speed-to-lead).
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See How Much 'Shared Leads' Are Costing You
Built on Hard Work. Not Hype.
I’m Kelsey. I don't measure success by clicks. I measure it by closed deals.
A LITTLE ABOUT ME:
I didn't grow up in a tech incubator. I grew up on a ranch in Northern Nevada, where results are the only thing that matters.
If you don't wake up early, the work doesn't get done. If you cut corners, the fence falls down. If you don't respect the animals, you get injured.
I built J&D Marketing on those same principles.
I saw too many good roofing contractors getting scammed by 'digital gurus' who promised magic buttons but had never built anything real in their lives. They hid behind jargon like 'impressions' and 'engagement' because they were afraid to be held accountable for revenue.
I don't operate like that.
No Hiding: I show you the data, even when it's ugly.
No Shortcuts: I build systems that last, not quick hacks that break next month.
No Fluff: If it doesn't make you money, we don't do it.
I might work behind a screen now, but I still approach every campaign with the same discipline I use in the saddle: Do the work right, or don't do it at all."
The "No Handcuffs" Pilot Agreement
Read the fine print. We have nothing to hide.
Why I Wrote This Agreement
"I know the roofing industry is full of smoke and mirrors. I wrote this agreement in plain English because I believe the math should speak for itself. Read it. If the numbers work for you, let's build."
— Kelsey, Founder of J&D Marketing
The Agreement
Performance Guarantee: 15 Exclusive Retail Leads in 30 Days
What "Retail Intent" means:
- NOT storm chasers looking for free roofs
- Homeowners with real roofing problems willing to pay
- Qualified prospects ready to invest in professional roofing services
What "Exclusive" means:
- Each lead goes to you and only you
- Zero "Speed-to-Lead" Wars
- Unlike Angi/HomeAdvisor, we don't sell this lead to 4 other roofers
- When their phone rings, it's only you calling
The "Walk Away" Clause: You Owe Nothing if I Fail
If I don't deliver 15 leads in 30 days:
- Contract automatically voids
- You keep all leads generated (even if only 12) for free
- Zero setup fees owed
- Zero management fees owed
- Zero penalties
- We part ways—you walk with free leads, I walk with a bruised ego
This is the risk I'm taking.
The Investment: Your Risk Breakdown
Ad Platform Funding (Required):
- Minimum: $1,500 direct to Google/Facebook
- This money goes to the ad platforms, not to me
- This is the fuel that generates your leads
- You fund the platforms directly with your credit card
Business solvency check: If your cash flow is too tight to float $1,500 in ads to acquire $30k+ in work, we aren't a fit right now.
Monthly Retainer (Only After Success):
- $2,000/month flat rate
- Activates ONLY if I hit the 15-lead target
- No percentage of your sales
- No revenue sharing agreements
- No hidden escalators
- One closed roof typically covers 6 months of my fee
The Partnership Requirements: The 24/7 Lead Response Protocol
Why this matters:
- I can generate leads, but I cannot force you to answer your phone
- To protect the guarantee's integrity, lead response must be immediate
What you're agreeing to:
- Allow activation of our "Speed-to-Lead" SMS Concierge
- System's sole purpose: book appointments for you
- You don't have to be glued to your phone
- Your job: show up to the estimate and sell roofs
Contract void conditions:
- If you disable the response system
- If you consistently ignore booked appointments
- Lead response is a shared responsibility
The Math
| Scenario | Ad Spend | Leads | Agency Fee | Net Revenue Potential |
|---|---|---|---|---|
| Worst Case | $1,500 | 0-14 | $0 | -$1,500 (You lose ad spend) |
| Target Case | $1,500 | 15+ | $2,000 | $41,500 (3 Roofs @ $15k - Costs) |
Is risking $1,500 worth a shot at $41,500?
Plain English Translations
Clause 1: The Guarantee
Translation: You receive real homeowners with roofing needs, not tire-kickers. Junk leads don't count toward the 15-lead goal.
Clause 2: The "Kill Switch"
Translation: If I miss the target by even one lead, you fire me with zero penalty. I work for free until I prove results.
Clause 3: The Cost
Translation: You pay Google/Facebook directly ($1,500). You don't pay me until I deliver results. If I succeed, I cost $2,000/month.
Frequently Asked Questions
Q: What if I get 14 leads instead of 15? Do I still have to pay?
A: Legally, no. The contract specifies 15 leads. However, if those 14 leads resulted in 2 sold roofs (approximately $40,000 revenue), most partners choose to continue. But contractually, you hold all the cards—the choice is entirely yours.
Q: Do you charge a setup fee?
A: Zero setup fees. I build landing pages, advertisements, and automation systems at my own expense during the pilot phase.
Q: Can I cancel after the first month?
A: Yes. Even after transitioning to the monthly retainer, we operate month-to-month. There are no long-term contracts. We re-earn your business every 30 days.
Q: What happens to my $1,500 ad spend if you don't deliver?
A: That money went directly to Google/Facebook to generate traffic. You retain ownership of all advertising assets (audiences, landing pages, ad creative). Even if I fail to deliver 15 leads, you keep everything built during the pilot—pages, ads, and any leads generated.
Q: How do I know the leads are actually 'exclusive'?
A: You'll receive real-time notifications when leads submit. You can verify timestamps and confirm no other contractors received the same contact information. Additionally, homeowners will reference your specific marketing materials when you contact them.
Q: What defines a 'qualified' lead?
A: A qualified lead meets these criteria:
- Homeowner (not renter)
- Expressing retail intent (not insurance claim)
- Located within your service area
- Submitted contact information voluntarily
- Responded to roofing-specific advertising
Next Step
By clicking below, you are:
- Interested in learning more about marketing your business
- Confirming you have $1,500 available for ad platform funding
- Ready to book your strategy call
This is not a no-commitment strategy chat—We just want to help you be the best business owner you can be!